Brand

Brand & press kit.

Marks, colours and type for anyone writing about Import Assistant or building an integration surface next to it. Use the assets as supplied; do not redraw or recolour the mark.

The mark

The iA monogram is the primary mark. Keep clear space of at least the height of the monogram on every side, and never place it on a busy photograph without a scrim.

Assets — logo-ia.svg favicon.svg

Colour

Petrol teal carries the interface, saffron marks action and attention, dark slate anchors navigation. There is no third accent.

Petrol teal — primary

--primary

Saffron — accent

--accent

Dark slate — navigation

--sidebar

Surface

--card

Muted

--muted

Typography

Space Grotesk for display and headings, IBM Plex Sans for body and interface text, monospace for identifiers and codes.

Space Grotesk

IBM Plex Sans — interface and body copy

mono — RFQ-2026-0184

Naming

Write the product as “Import Assistant” — two words, both capitalised.
The operating entity is Marketsync Global Ltd.; use it in legal and financial contexts.
Do not write “ImportAssistant”, “Import assistant” or “IA” in running text.
The console is “the console”, not “the dashboard” or “the app”.

Do

Use the supplied SVG at any size; it is resolution independent.
Place the mark on dark slate or on white with full contrast.
Pair the monogram with the wordmark when the context is unfamiliar.

Do not

Do not stretch, rotate, outline or add a shadow to the mark.
Do not recolour the monogram outside petrol teal, saffron, white or slate.
Do not enclose the mark in a badge or circle of another colour.

Writing about the corridor?

We answer press enquiries within one business day.

Press contact